Bernardo Valenzuela·GTM Operator·15 years·Mexico × U.S.
I help ambitious B2B startups and scale-ups design, build and execute GTM motions that drive
These are the problems and challenges my clients typically have.
The 15 problems come from GTM Partners' GTM OS.
These are just symptoms of a bigger issue.
Most growth advice starts with a prescription, and fixing the wrong problem gets expensive, fast.
I start with a diagnosis. First we find out what's really happening, then we get to work.
In LATAM, and in the US, a few times!
Company names withheld at client request.
“LATAM is a huge, but tricky market to get into. We brought Valenz to start with Mexico and quickly scaled into the rest of the region. His unique US<>LATAM perspective and experience was fundamental for us to turn the little traction we had in the market into a scalable and profitable operation; even our biggest Enterprise deal globally came from LATAM - that was unexpected!”
“As a startup founder, I was wearing every GTM hat—CRO, CMO, CS lead—and our growth was suffering from a lack of focus. The GTM OS gave us the foundational clarity and repeatable frameworks we needed to get unstuck and align for multi-6-figure expansion. It's the operating system for predictable, efficient growth.”
“Bernardo built and executed the local GTM motion from scratch and handed us a running operation: signed customers, partner ecosystem, our pricing and commercial strategy to align to market realities, our localized value narrative and positioning. Within the first year we got to $1.2M ARR and had a clear path to scale”
“If you asked five leaders in the company to pull up the ICP, you'd find five different documents. GTM Planning helped us create one shared go-to-market language and one version of the truth.”
“When we launched our Ads BU we knew the product worked and the value it meant for our customers, so we called Bernardo back in to help us build and execute a solid and scalable GTM strategy. He helped us drive strategic alignment across leadership, marketing, product and sales and that translated into over $3.5M in closed business within the first 3 months.”
“When you're trying to figure out how to fix your go to market, you often get caught in circular challenges—it can feel like you're trying to boil the ocean. The GTM Operating System really helped us solve that.”
“My co-founder and I had strong ops and tech backgrounds — we knew what to build, why, and how. But we had no clue how to distribute and sell it. We called Bernardo and he built our GTM strategy from the ground up; we're now ahead of our forecast with an incredible outlook.”
“As a CRO, what I care about is predictability — pipeline, conversion rates, forecasting accuracy. GTM Planning helped us see the revenue engine as a system instead of a collection of regional sales motions. That's what ultimately leads to consistent growth.”
“What the GTM Planning process exposed for me is that we had incredibly capable people running great initiatives, but not always aligned to the same priorities. The process helped bring those efforts into a clear 90-day go-to-market roadmap.”
“The GTM OS gave us the strategic clarity we desperately needed. We narrowed our ICP, sharpened our messaging, and doubled down on the GTM motions that actually drive pipeline velocity, cutting through all the organizational 'busy work' that wasn't moving the needle.”
3 Core Paths. Fixed scope, fixed investment.
“We need a way to sell.”
Let's turn what you know into a process your team can use.
On the GTM OS
“Something isn't working.”
I review real deals to find why buyers stop moving.
On the GTM OS
“It's time to grow.”
I help prepare your offer, team and tools for a bigger business.
On the GTM OS
The GTM Operating System Framework helps us focus where it matters most.
Look at who buys, stays and gets value. Focus the team there.
Who to pursue, and who to stop chasing.
EN + ES · US × LATAM
Hey ✌🏻
I've spent my career opening regions, building sales teams, carrying quotas, and operating inside early-stage and enterprise sales environments. I've built commercial functions from zero, worked across the US and LATAM, founded businesses, and spent five years at Salesforce selling AI and technology into US enterprises.
That range is what lets me look beyond the obvious symptom and understand what is actually happening underneath it. I approach these problems as an operator, not just an outside advisor.
Some companies I've worked with
The stack I build GTM with
Both. We plan it together first, then I build and deploy it inside your business: the plays, the pipeline, the CRM and the AI workflows that run them. The plan only matters once it's running.
Yes, in both languages. I've sold in the U.S. (a $38M enterprise book at Salesforce) and built revenue across LATAM, including for US and Israeli companies entering the region.
Yes. You get the written report and the call whether or not we work together. Not a fit? I'll tell you what to do instead.
After the diagnosis, once we both know what you need. Everything after the diagnosis has a fixed investment and a fixed scope, agreed before we start. No hourly meter, no surprise invoices.
Hire one once the motion works. Search, hiring and ramp take months, and a hire made before anyone knows what's broken adds cost to the problem. I fix the system first, so your hire has something to run.
Yes. We agree on the responsibilities and time your team needs.
Tell me what's getting in the way. We'll start with a free diagnosis.
Who to sell to and your first outreach. Yours to keep, whether we work together or not.
Rather talk it through first?
Book a call ↗Not ready for a call?
Message me on WhatsApp →Someone in your portfolio dealing with this?
For VC & PE teams →Already know what's broken?
Take the GTM Assessment ↗